channel sales reps now involved in lead generation
increase in conversion rate
increase in win rate
HP
is one of the leading technology companies of the world, and has a goal to create technology to makes life better and simpler for everybody – every person, every organisation and every society in the world. HP offers services, hardware and everything in between on a global market.
The challenge
HP work strategically with many partners like channel sales partners and services partners. A lot of stake holders are involved in the sales process, and sometimes its difficult to follow up all involved parties in a satisfactory way.
The Solution
The MD in HP Norway, Mr Verner Hølleland, saw opportunities with LeadX 360 as an enabler to ensure better coordination with the channel sales partners. He also wanted to create more energy and motivation among them. With the LeadX 360 app HP Norway managed to get more efficient and more motivating communication with strategic channel sales partners. Because of the built-in incentive system in LeadX the channel partners found it motivating to participate in sales competitions HP initiated.
Continued Success
In addition to increased motivation and speed, the LeadX 360 has become a communication platform where HP and partners can share information about leads real-time.
source: https://leadx360.com/case-study/hp-introduces-new-model-for-channel-sales/
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